3D Printed Eyewear Sets New Standards | ClickZ Eyewear Newsletter

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🛑 Before We Get Into It…

🚀 eTail West 2025 is almost here! Want the inside track on game-changing trends, must-know insights, and key takeaways from the event?

 What’s In Focus? 👓

LUXURY EYEWEAR EXPANSION

Stuart Weitzman Makes Eyewear Debut

Stuart Weitzman strategically enters the eyewear market, leveraging Issa Rae's influence in its launch. Presenting four unique styles crafted with Safilo Group, the collection is already available at premier retailers. This move highlights a trend in brand diversification, offering digital marketers new avenues to fuse fashion with innovative commerce strategies.

FASHION-EYEWEAR SYNERGY

Slam-Dunk Style with Alexandre Sarr Shining as Versace’s New Brand Ambassador

EYEWEAR INNOVATION

Vision Expo East 2025 to Spotlight Trends in Eyewear

Vision Expo East 2025 convenes eyewear industry leaders in Orlando, spotlighting cutting-edge trends, innovations, and strategies essential for digital marketers. Attendees will delve into smart eyewear, AI-driven diagnostics, and eCommerce tactics. Sessions will explore market trends and compliance, providing actionable insights for enhancing digital commerce.

EYEWEAR INNOVATIONS

Eyewear Industry Shoulders Volatility With High-end Push and Functionality for Spring 2025

The Spring 2025 eyewear offerings reveal noteworthy resilience amid economic pressures. Acetate-metal blends and functional designs stole the spotlight at the Mido trade show. A strategic emphasis on the high-end market, alongside surging growth in Asia and the U.S., signifies promising opportunities for digital marketing and eCommerce innovation.

3D PRINTING INSIGHTS

3D Printed Eyewear Sets New Standards

3D printing is transforming high-performance eyewear design, enabling eco-friendly, tailored solutions that merge fashion with function, creating new digital marketing opportunities. Products like ATTAAC Element, Altera Stealth, and POC Elicit Ti exemplify the shift towards customizable designs and sustainable practices.

Influencer Corner 📣

Performance Pulse 📈

MARKETING STRATEGY

Brands You Want to Bite

Why do some products feel irresistible before you even try them? Think Rhode’s caramel-drizzled lip balms and Jacquemus' butter-stacked visuals, they both tap into something deeper than aesthetics—they trigger craving.

Brands are using sensory marketing to spark instant desire, from food-inspired packaging to ASMR-worthy textures. Touch, scent, and even sound are shaping how we shop, making products feel indulgent before they even land in our hands.

This shift is about the science of attraction.

DYNAMIC ADVERTISING INSIGHTS

Navigating The Fragmented Media Landscape

An era of media fragmentation in 2025 pressures brands to adeptly balance niche personalization with wider impact. This dynamic demands strategic engagement, weaving micro-targeting with mass advertising, to sustain brand coherence. Successful approaches integrate contextual precision and agile adaptability, ensuring robust consumer connections and lasting brand resonance amid diverse digital ecosystems.

DIGITAL MARKETING INNOVATION

Consumer Brands Late To Adopt Social Commerce Strategy

With 30% of consumer brands still lacking a social commerce strategy, opportunities abound for those focused on digital marketing. Samy Alliance highlights the importance of community interactions and influencer partnerships. Embracing platforms like Instagram and TikTok with integrated shopping features, alongside engaging short-form videos and humanized content, is crucial for enhancing brand presence and consumer connection.

DIGITAL RETAIL INNOVATION

Reclaiming Retail: How Leaders Can Transform Retail Media Networks

Retailers can redefine their digital marketing strategies by reclaiming retail media networks (RMNs), harnessing first-party data and innovative advertising approaches to boost revenue. Investment in skilled talent and cutting-edge technology is crucial. These unified platforms enhance international campaigns, offering strategic insights that integrate data-driven advertising with improved consumer engagement and brand alignment.

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