ClickZ Eyewear Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Beatty for Fospha's BFCM live discussion on October 3

Author

Marina Mouka
September 27, 2024 • Estimated Reading Time: 6 minutes

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands.

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok.

📅 Date: Thursday, 3 October 2024

🕒 Time: 11 AM EST / 4 PM BST

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into:

  1. Proven tactics to maximize peak period opportunities, shared live by experts

  2. Strategies for capturing customers efficiently through a full-funnel approach

  3. Insights on growing your customer base profitably with effective measurement

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels

Specialty Bites 🍪

Debbie Harry, the legendary Blondie frontwoman, is back in the limelight, this time as the face of a new eyewear collaboration between luxury British brands Cutler and Gross and The Great Frog.

The collection, dubbed Gothic Realism, marries the intellectual vibe of Cutler and Gross frames with the rock-and-roll flair of The Great Frog's jewelry. Each of the six new silhouettes is handcrafted in Italy and adorned with sterling silver or 24K gold-plated accents, available in multiple colorways with 100% UVA and UVB lenses. Prices start at a cool $655.

Harry, known for her iconic blond hair and penchant for sunglasses, returns to the Chelsea Hotel for this campaign. The hotel, a former haunt of music legends like Andy Warhol and Bob Dylan, serves as the perfect backdrop for Harry's edgy style. Shot by renowned street photographer Bruce Gilden, the campaign captures Harry posing on the hotel's famous balcony and bar, adding a touch of nostalgia and rock history.

The Cutler and Gross x The Great Frog collection is now available in stores and online.

Light-tinted sunglasses are the must-have accessory for autumn, seamlessly transitioning from summer's boho trend. From retro cat-eye frames to innovative Wayfarers, these stylish shades complement autumn wardrobes. Popular brands like Ray-Ban, Swarovski, and Tom Ford offer diverse options, ensuring a chic, retro-inspired look for every occasion.

Gentle Monster's latest collaboration with Tekken 8 introduces the Inferno capsule, inspired by Devil Kazuya's horns. The eyewear features silver goggles with red mirrored lenses and horn-like details. Encased in a glove-like enclosure, the design includes a gym bag. Available for $500 on September 27.

© Lunettes Gucci

Autumn sunglasses are essential for both style and eye health. This season's trends include oversized frames, cat-eye shapes, tinted lenses, and geometric designs. Choose frames that complement your face shape and care for them properly. Sunglasses reflect personal style and eco-friendly options are increasingly popular.

HOYA Vision Care has launched iD MyStyle 3 and iD WorkStyle 3 lenses with AdaptEase Technology, promising faster adaptation and reduced fatigue. These lenses, available in the U.S. from September 11, offer personalized comfort and productivity, featuring 3D Binocular Vision technology for clearer, more stable vision.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

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