Albino & Preto x Oakley Launch Global Jiu-Jitsu Eyewear Line

ClickZ Eyewear

Here's what's happening this week in the world of eyewear eCommerce:
- Rokid cracks $1M preorders; AI eyewear heats up.
- Blenders x Coach Prime returns with campus activations.
- Google’s AI glasses prototype signals Android hardware push.
- JioFrames targets India with live and translation.

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📌WEEKLY MUST-KNOWS

SMART EYEWEAR COMPETITION
Rokid Smart Glasses Surpass $1M In Preorders In 72 Hours

Rokid’s AI glasses cleared $1M in preorders in three days, bundling a heads-up display, translation, and ChatGPT into a 49g frame shipping in November. Early demand signals consumer appetite for feature-rich smart eyewear beyond Meta’s price-led play. Category heat is rising, raising the bar on utility, UX, and pricing strategy for incumbents.

INFLUENCER PARTNERSHIPS
Blenders And Coach Prime Drop Prime21 'Kingpin'

Blenders and Deion “Coach Prime” Sanders launched Season 3 of Prime21 with campus activations at Colorado and a fan-first campaign, “Every Day is Gameday.” The $89 frameless shield aims to convert cultural buzz into scalable DTC sales through NIL-adjacent coach branding and student engagement. The model underscores how sports-led collabs can drive community acquisition and repeat drops.

PRODUCT LAUNCH
Albino & Preto And Oakley Launch Global Jiu-Jitsu Line

Oakley and Albino & Preto unveiled a global jiu-jitsu collection spanning co-branded Gis, NO-GI apparel, and Eye Jacket sunglasses with Prizm lenses, available Sept 3. The drop formalizes Oakley’s push into martial arts lifestyle communities with performance-led eyewear. Expect tighter sport-lifestyle crossovers that blend technical credibility with streetwear distribution.

⚡QUICK READS

Google's AI Glasses Prototype Is Ready: Google finalized an AI glasses prototype with Quanta and HTC, hinting at an Android-integrated rival to Meta as smart eyewear shipments surge 110% YoY.(More)

How Safilo Shapes Seasonal Sunglasses Trends: Safilo’s global design studios and licensing partnerships translate brand DNA into collections, offering a playbook for trend capture and US market relevance.(More)

Nuance Audio Brings OTC Hearing To Eyewear: EssilorLuxottica’s Nuance Audio glasses offer discreet OTC hearing support for $1,200, expanding health-plus-vision use cases but with 6–8 hour battery trade-offs.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division