Meta's Color Smart Glasses Reset Wearables

ClickZ Eyewear

Here's what's happening this week in the world of eyewear commerce and innovation:
- Meta brings first color smart glasses to market.
- Bugatti debuts 3D-printed titanium frames, scarcity-led drop.
- Mondottica adds Off-White to luxury eyewear roster.
- SCAD opens accredited eyewear design minor, fueling talent.
- Porsche Design leverages Orlando Bloom for 2025 push.

⏱️THE MINUTE READ

Juvenon suspected upper-funnel spend were fueling growth, but pixel reporting undervalued them, pushing spend to the bottom funnel.

With Fospha’s Halo, they unified DTC and Amazon sales and uncovered the truth: TikTok was 9X stronger than reported, DTC performance was under-credited by 2.9X, and upper funnel became their growth engine.

• 📈 +18% revenue growth QoQ

• 📉 20% CAC improvement YoY

• 🚀 10X upper-funnel SoW growth

👉 Read the full case study

📌WEEKLY MUST-KNOWS

SMART EYEWEAR
Meta Ray-Ban Display Debuts First Color Screen Smart Glasses

Meta and Ray-Ban launched the first connected eyewear with a color display, plus onboard audio, mic, and privacy indicators. The move upgrades smart glasses from monochrome to readable color UIs, opening richer on-face notifications and potential commerce use cases. Driven by Meta and Ray-Ban; impacts wearable UX, creator content, and brands testing AR-lite experiences.

LUXURY DESIGN + MANUFACTURING
Bugatti Unveils Next-Gen Eyewear And Extends OBI Partnership

Bugatti previewed a new collection for SILMO 2025 anchored by a 3D-printed titanium Tourbillon Limited Edition (100 pieces) and extended its eyewear partnership with OBI through 2030. The blend of additive manufacturing, precious materials, and scarcity signals higher-margin drops and durable licensing economics. Led by Bugatti Rimac and OBI; relevant to luxury retailers, collectors, and premium manufacturing partners.

LICENSING + BRAND PARTNERSHIPS
Mondottica Adds Off-White For Unisex Sun And Optical

Mondottica secured Off-White for a 30-style sun and 24-style optical lineup, debuting at SILMO 2025 and launching Jan 1, 2026. The deal deepens Mondottica’s luxury portfolio and targets the genderless street-lux customer with signature motifs and clip-on options. Driven by Mondottica and Off-White/Bluestar Alliance; impacts global distribution, DTC merchandising, and 2026 shelf planning.

⚡QUICK READS

SCAD Launches Eyewear Design Minor: SCAD’s first-of-its-kind accredited US eyewear design minor expands the talent pipeline for brands seeking in-house frame, materials, and manufacturing expertise.(More)

Orlando Bloom Fronts Porsche Design Eyewear: Porsche Design’s 2025 campaign with Orlando Bloom underscores auto-luxury crossovers that drive premium recall and social reach for high-end eyewear.(More)

ROKA Expands Performance Sunglasses Play: GolfPass highlights ROKA’s broad, customizable sport sunglass range, signaling growing demand for fit systems and lens options among active-lifestyle buyers.(More)

Clarke & Roskrow Pushes Eyecare Subscription: UK optician Clarke & Roskrow promotes a £7.50 monthly plan bundling advanced exams, emergency access, and discounts, signaling subscription-led retention plays in eye care.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division