The 3 Moves That Decide Who Wins Peak 2025

Plus: Valentino eyewear moves to Kering in 2026

Author

Avinash Duggempudi
October 08, 2025 • Estimated Reading Time: 5 minutes

ClickZ Eyewear

Here's what's happening this week in the world of eyewear eCommerce and innovation:
- Valentino eyewear moves to Kering in 2026.
- Lucyd opens EU hub and books five-country orders.
- Thélios scales Loewe; Bulgari travel-retail line slated.
- Meta demo stumble stokes trust questions at $799.
- ReadingGlasses.com x Mensa turns intellect into product story.

⏱️The 3 Moves That Decide Who Wins Peak 2025

Every brand talks about “winning Peak.” Few actually do. In this short video, Fospha’s Aidan Gadd breaks down the 3 moves that decide who comes out on top in Peak 2025.

📌WEEKLY MUST-KNOWS

Valentino named Kering Eyewear as its global licensee for sun and optical, effective Jan 1, 2026, with the first collection selling from March 2026 after a Paris preview. The move consolidates Kering’s luxury eyewear leadership and resets distribution, pricing and marketing calendars across boutiques and optical retail. Impacted stakeholders include Valentino, Kering Eyewear, department stores and optical partners worldwide.

Innovative Eyewear launched a Netherlands warehouse enabling VAT-free B2B purchasing across the EU and secured initial orders in the UK, Romania, Greece, Spain and France; Lucyd Armor also achieved EN 166 industrial safety certification. Lower tax friction and faster fulfillment strengthen channel access for optical and industrial distributors. Affected: EU retailers, industrial buyers and regional sales reps.

Thélios is leaning into Loewe’s momentum with targeted airport activations, while preparing a Bulgari B.zero1 travel retail exclusive priced around $421 for March 2026; Tag Heuer and Vuarnet expansion will target Europe and the US. The strategy elevates travel retail as a growth lever and diversifies price tiers for global shoppers. Affected: airport retailers, brand managers and US/EU wholesale partners.

ASSISTIVE INNOVATION
iVision Tech Debuts iSee Smart Glasses For Mobility
Italy’s iVision Tech launched iSee smart glasses that detect obstacles up to 4 meters and deliver open-ear guidance via BLE, built on Insight SIP’s nRF5340-based module. Assistive mobility wearables open clinical-adjacent use cases and potential pathways to healthcare partnerships and reimbursement discussions. Impacted: low-vision consumers, providers and accessibility stakeholders.

⚡QUICK READS

Meta Demo Stumble Clouds $799 Display Glasses: A live failure at Connect turned into a trust test, likely slowing mainstream buying until platforms publish clearer reliability metrics.(More)

ReadingGlasses.com Launches Mensa-Branded Collection: A themed, limited-edition line creates a distinctive DTC story that can lift gifting conversion, AOV and earned media.(More)

Xiaomi Brings $280 AI Glasses To Market: Low-cost, non-AR smart glasses with 2K camera and bone-conduction audio pressure incumbents on entry price and expand addressable buyers.(More)

EssilorLuxottica Pushes Wearables And Programs At VEW: Ray-Ban Meta, Oakley Meta and Nuance Audio headlined alongside provider programs, signaling tighter wearables integration in independent ECP workflows.(More)

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