ClickZ Eyewear Newsletter - 09.05.2024

PLUS: Louis Vuitton's Millionaires revival and Ray-Ban's Meta smart glasses revolution.

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ClickZ
September 05, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Oh, Venice Film Festival, you never fail to dazzle us with your cinematic splendor and, let's be honest, your celebrity fashion parade. This year, the 80th edition was no different, with A-listers flaunting their eyewear like it was the main event.

From Angelina Jolie's Saint Laurent shades to George Clooney's Oliver Peoples, the red carpet was a veritable catwalk for the latest in eyewear fashion.

Angelina Jolie, ever the style icon, graced the canals of Venice in Saint Laurent Sun SL M94 003 sunglasses, making us all wish we had her flair for drama. Not to be outdone, Nicole Kidman sported Bottega Veneta BV1282S 001 sunglasses, proving that elegance never goes out of style. And let's not forget Brad Pitt and George Clooney, who turned heads in Tom Ford and Oliver Peoples, respectively, while promoting their new film "Wolfs."

But the real showstopper? Sigourney Weaver, who received a lifetime achievement award while rocking CHANEL sunglasses. Meanwhile, Jenna Ortega and Winona Ryder brought a touch of youthful exuberance with their Garret Leight and Jimmy Choo shades. Even Tim Burton got in on the action, donning custom purple-lensed Tom Ford glasses at the "Beetlejuice Beetlejuice" premiere.

In a nutshell, the Venice Film Festival was a feast for the eyes—literally.

Photo: Louis Vuitton

Louis Vuitton celebrates the 20th anniversary of its Millionaires Sunglasses by relaunching them under Pharrell Williams's creative direction. The collection features two styles: the original-inspired 1.0 and the modern 3.0 with carbon fiber. Available in various colorways, these sunglasses will be released in July and August 2024.

The global eyewear market is poised for growth in 2025, driven by digitalization, smart glasses, and myopia control innovations. Despite economic challenges, advancements in technology and strategic partnerships are expected to enhance both budget and luxury segments, with physical stores remaining crucial for personalised services and try-on experiences.

Windsor Eyes, an independent eyewear distributor, has partnered with Miami-based Innovative Eyewear to distribute smart eyewear across the U.S. This collaboration aims to leverage Windsor's extensive network and Innovative's cutting-edge technology to make smart eyewear mainstream, targeting both independent practices and large retail outlets.

Step out of your black sunglasses comfort zone and explore bold, colourful frames. Inspired by Princess Anne's stylish shades, the article suggests trying various shapes and colours to find the perfect fit. Eyewear designer Tom Davies advises matching frames to eyebrow shape and eye colour for a flattering look.

Ray-Ban Meta smart glasses, a collaboration between Meta and Ray-Ban, offer hands-free functionality with features like calls, texts, photo and video capture, social media integration, and AI assistance. These stylish, lightweight glasses enhance daily life through advanced technology, making them a significant innovation in wearable tech.

Performance Platters 🍽️

In August 2024, TikTok and Amazon teamed up for a seamless shopping experience directly within the TikTok app. This timely partnership, coming just before the Q4 shopping season, leverages TikTok's massive user base and Amazon's e-commerce dominance.

But how will it impact brands?

A major challenge for brands is measuring the halo impact of social media interactions on Amazon sales, as Amazon's data exists in a walled garden and relies on a last-click attribution model, potentially overlooking external contributions that drives product discovery.

The partnership highlights the need for more holistic marketing measurement solutions as the line between social media and e-commerce blurs.

B2B marketing teams are rapidly adopting AI and ML, with 25% using these technologies in production. Leading adopters, primarily in tech-savvy industries, face challenges like data privacy and talent gaps. Despite hurdles, AI enhances content generation and operational efficiency, with 81% using GPT models like ChatGPT.

Google's digital ad revenue is growing rapidly, outpacing Microsoft's. In 2024, Google's US ad revenues are projected to hit $77.49 billion, driven by its search dominance. However, a US ruling against Google's search monopoly could shift market dynamics. Marketers should consider investing in leading search platforms.

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