ClickZ Eyewear Newsletter - 09.12.2024

PLUS: Deion Sanders' sunglasses line generates $13.4M in sales!

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ClickZ
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

New York Fashion Week is upon us, and for Vogue editors, it's a chaotic blend of glamour and exhaustion. As the city buzzes with runway shows and after-parties, survival hinges on a curated list of essentials. From chic sunglasses to multitasking blush sticks, these items are not just for fashion week but for any high-stress scenario.

Nicole Phelps swears by flats and a shoulder-strap bag for comfort and practicality, while Chloe Malle's secret weapon is a Rhode pocket blush that doubles as lipstick. Madeline Fass keeps her essentials in a nylon pouch, making handbag switches a breeze, and Willow Lindley relies on a powerful portable charger and comfy sneakers to keep her going.

For beauty and wellness, Kiana Murden won't leave home without her portable charger and immune-boosting elixir, while Christian Allaire sticks to a steady uniform of vintage Levi's and Bottega loafers. Elise Browchuk multitasks with Caudalie hand cream and Touchland sanitizer, and Irene Kim relies on vitamins to combat the fashion month fatigue.

In this whirlwind of style and stamina, these Vogue-approved essentials are the lifeline. Whether it's a trusty pair of sunglasses or a versatile tote, these items ensure that even in the most hectic weeks, you're ready to face the fashion frenzy head-on.

NFL legend and Colorado Buffaloes coach Deion Sanders has been instrumental in boosting sales for Blenders Eyewear, thanks to his signature sunglasses collection. Since launching in September 2023, the partnership has sold over 200,000 pairs, generating around $13.4 million. A notable sales surge followed a public spat with Colorado State's Jay Norvell, leading to a pre-order rush worth over $4.6 million. Despite a slowdown later in the season, the collection's continued success has cemented Sanders as a key player in the brand's growth.

Technology is revolutionizing eyewear ecommerce by addressing key pain points. Virtual try-on technology, natural chatbot services, and streamlined eye care offerings enhance customer experience, reduce returns, and provide tailored support. These innovations make online eyewear shopping more convenient and reliable, driving growth in the sector.

Wolf Eyewear has launched its Autumn/Winter 2024 collection, featuring bold, high-quality frames for men and women. The collection includes unique designs like the men's 4104 frame and the women's 1103 frame, blending classic craftsmanship with modern flair. Wolf Eyewear continues to support independent opticians, offering distinctive eyewear that enhances vision and confidence.

Performance Platters 🍽️

Digital marketing is changing fast. To help you stay ahead, Fospha has put together a report that looks at what's working now and what you should focus on next. Their report gives you practical advice to improve your marketing in 2024 and beyond.

Here's a sneak peek at what you'll discover:

  • How the major channels' KPIs have trended in 2024, and where you should be investing

  • How to access Paid Social's huge scaling potential

  • Which click-based channel should be your first choice

  • Full funnel strategies for Meta, TikTok and Snapchat

  • Snapchat's low CPA advantage for peak period

Secure your early access to the report now!

Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

ClickZ is a Contentive publication in the DTC Ecommerce division