ClickZ Eyewear Newsletter - 11.14.2024

Holiday Marketing Strategies for Long-Term Customer Loyalty

Author

Zihan Lyu
November 14, 2024 • Estimated Reading Time: 6 minutes

Follow us on LinkedIn 🔗

Niche Nuggets 🔎

De Rigo Group has launched a new Furla eyewear collection, showcasing Italian elegance and modernity. Available in select locations, the collection features six unique styles inspired by the marine world. Each design incorporates Furla's iconic Arch symbol, offering versatility and sophistication for diverse preferences and face shapes.

Timberland introduces TimberBEND, a new eyewear technology designed for wider faces, offering flexible, stylish options. Crafted from bio-based and HD flexible acetate, these frames feature polarized lenses and iconic boot print details. Timberland's commitment to innovation and sustainability is evident in this blend of design, style, and technology.

Ørgreen Optics introduces the Acetate Cut Collection, blending simplicity and functionality in eyewear. This collection features monochromatic acetate fronts with titanium temples, offering durability and style. With innovative design and sustainable practices, Ørgreen continues to set new standards in contemporary eyewear, appealing to quality-conscious individuals worldwide.

Piet and Oakley celebrate Brazilian party culture with their third collaboration, featuring vibrant eyewear and apparel. The collection includes gradient sunglasses, distressed denim, and printed tops inspired by outdoor raves. Launching in São Paulo on November 7, it will be available globally on November 13, showcasing dynamic street style.

Leading Voices 📣

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets.

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas on LinkedIn: Going global in 2025

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Performance Pulse 📈

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

BigSummit emphasized the importance of multi-channel strategies for eCommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving eCommerce landscape.

ClickZ is a Contentive publication in the DTC Ecommerce division