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- ClickZ Eyewear Newsletter - 12.12.2024
ClickZ Eyewear Newsletter - 12.12.2024
Rocco Mediate Joins RIA Eyewear
Zihan Lyu
December 12, 2024 • Estimated Reading Time: 6 minutes
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Welcome to ClickZ Eyewear, your essential newsletter for eyewear e-commerce professionals. As the holiday season approaches, we're here to help your campaigns hit the mark!
Top Reads 🌟
EYEWEAR INNOVATION
Ørgreen Optics Introduces The Global Fit Collection
Ørgreen Optics Global Fit Collection accommodates diverse face shapes worldwide. With innovative design adjustments like flatter base curves and wider nose pads, it ensures comfort and style. The collection’s unique color palette enhances its appeal, setting a new standard in customer satisfaction and global inclusivity.
 | Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025. |
What’s In Focus? 👓
RIA Eyewear has announced professional golfer Rocco Mediate as their new brand ambassador. Known for his achievements and charisma, Mediate will enhance RIA commitment to performance and innovation. RIA Golf HD technology, developed with ZEISS, offers optimal contrast and eye comfort.
Caddis, founded by Tim Parr, offers stylish reading glasses for those over 40, challenging the stigma of aging. Emphasizing empowerment, the brand targets active individuals who value quality. By focusing on age positivity, Caddis distinguishes itself from competitors, promoting confidence and embracing next chapter with cool eyewear.
Christian Lacroix Autumn Winter 2024 optical collection showcases sophisticated style and craftsmanship. With striking colors and unique textures, it merges high fashion with wearability. The collection reflects Lacroix’s dedication to elegance and innovation, offering frames that are both unique and universally appealing, embodying luxury and artistic excellence.
Performance Pulse 📈
AI RETAIL REVOLUTION
AI in Retail: Elevating Shopping Experiences with Personalized Elegance
AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.
GENZ IN MARKETING
Gen Zers in Advertising and Marketing to Watch 2025
Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.
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