Kering Eyewear and Google Join Forces to Create AI-Enhanced Smart Glasses | ClickZ Eyewear Newsletter

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Editor’s Pick 🌟

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

 What’s In Focus? 👓

AUGMENTED REALITY EYEWEAR

Vyking Technology Augmented Reality Enhances Eyewear Shopping With Virtual Try-On Solutions

Vyking Technology's AR virtual try-on solution for eyewear addresses key shortcomings of online shopping by allowing consumers to try glasses in real-time with high accuracy.

This innovation enhances customer confidence, increases conversion rates, and reduces product returns. It integrates seamlessly with eCommerce and omnichannel strategies, offering eyewear brands valuable data insights and the potential to save on inventory costs, making it vital for marketers in the eyewear industry seeking to optimize their digital strategies.

WEARABLE TECHNOLOGY INNOVATION

Kering Eyewear and Google Join Forces to Create AI-Enhanced Smart Glasses

Kering Eyewear’s collaboration with Google aims to deliver AI-driven smart glasses by merging luxury design with the Android XR platform. This development is significant for marketers as it illustrates the increasing integration of fashion and technology, catering to consumer demand for stylish, functional wearable tech.

By offering AI-enhanced experiences, these smart glasses present new avenues for engaging consumers, aligning with the market's move toward immersive and interactive products.

STRATEGIC PARTNERSHIPS

Warby Parker Collaborates With Google to Launch Smart Glasses and AI Shopping Tool

Warby Parker's collaboration with Google marks a strategic entry into the smart glasses market, designed to rival Meta's Ray-Bans, with a first product expected post-2025. The partnership involves a $75 million investment from Google for product development, with a potential additional $75 million contingent upon certain milestones.

Meanwhile, Warby Parker enhances its customer experience with the Warby Parker Advisor, an AI tool for personalized online shopping, reinforcing its position in the digital eyewear retail sector.

EYEWEAR PARTNERSHIP

Adidas Extends Global Eyewear Licensing Deal With Marcolin Until 2032

Influencer Corner 📢

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

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