How LVMH is ramping up its frames game | ClickZ Eyewear Newsletter

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Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

 What’s In Focus? 👓

BRAND COLLABORATION

Pair Eyewear Unveils Harry Potter-Themed Collection with Warner Bros. Discovery Collaboration

Pair Eyewear has partnered with Warner Bros. Discovery to launch a Harry Potter-inspired collection that includes 28 new interchangeable top frames, designed to infuse creativity into the traditional eyewear market. This collaboration allows brands to explore opportunities for engaging a diverse audience through a blend of beloved pop culture elements and customizable products. By tapping into a loyal fan base and leveraging brand nostalgia, businesses can enhance consumer experience and drive market engagement across generations.

LUXURY COLLABORATIONS

Tom Francis and Morgenthal Frederics Debut Horn Eyewear Collection

Tom Francis, known for his role in "Sunset Boulevard," collaborates with luxury brand Morgenthal Frederics on a bespoke horn eyewear collection, marking a significant style venture. The collection, inspired by iconic Hollywood actors, features four styles: Brando, Freeman, Flynn, and Flynn Sr., each handcrafted in Germany. This partnership highlights the intersection of celebrity influence and high-end fashion, offering marketers insights into leveraging public figures' style evolution to enhance brand visibility and consumer engagement.

EYEWEAR EXPANSION

LVMH Expands Eyewear Presence With New Longarone Facility Acquisition

LVMH's eyewear division, Thélios, is capitalizing on burgeoning opportunities by acquiring new facilities in Longarone, Italy, a strategic move amidst a luxury downturn. This expansion into the metal frames sector coincides with rising consumer interest in this style, further enhanced by their integration of diverse brands, leading to significant sales growth. This showcases LVMH’s adeptness in identifying potential in stable and accessory-driven market segments, while also retaining brand prestige through high-quality, accessible luxury products.

SMART GLASSES MARKET

The Smart Glasses Gold Rush, Explained

Meta's $3.5 billion investment in EssilorLuxottica underscores the growing potential of smart glasses as a viable market category, with major players like Google and Warby Parker also venturing into this space. The success of Ray-Ban Meta glasses indicates a consumer appetite for well-executed wearable tech, signaling opportunities for marketers to capitalize on emerging AI capabilities. As more companies enter this niche yet promising market, strategic insights into consumer adoption and technological integration will be crucial for success.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.