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Walmart Expands Virtual Eyewear Try-On | ClickZ Eyewear Newsletter

PLUS: Prove the Impact of Your Brand Investment

Zihan Lyu

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Why “Interest Media” Is Reshaping Eyewear Marketing | ClickZ Eyewear Newsletter

PLUS: A$AP Rocky Opened the AWGE Tailor Shop

Zihan Lyu

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3D printed eyewear, a global phenomenon | ClickZ Eyewear Newsletter

PLUS: Gen Z vs. Gen Alpha: Key sunglasses trend insights

Zihan Lyu

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Kendrick Lamar Leads Chanel's SS25 Eyewear Campaign | ClickZ Eyewear Newsletter

PLUS: The Role of eCommerce in the Eyewear Industry

Zihan Lyu

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Don’t Put All Your Eggs in One Channel | ClickZ Eyewear Newsletter

PLUS: A$AP Rocky and Ray-Ban Debut "Blacked Out" Collection

Zihan Lyu

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Mykita and Rimowa go full German in star-studded collab | ClickZ Eyewear Newsletter

PLUS: Snap’s new Spectacles bring shared AR to daily life

Zihan Lyu

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Oakley meets 100 Thieves in eyewear collab | ClickZ Eyewear Newsletter

PLUS: Shoptalk in five headlines 🖐

Zihan Lyu

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Big Brands Bet On Smart Frames | ClickZ Eyewear Newsletter

PLUS: Try-before-you-buy takes over eyewear

Zihan Lyu

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ClickZ Eyewear Newsletter | Ray-Ban x Coperni Drop: AI Meets Iconic Style

PLUS: 🚀 Lumus Just Changed the AR Game – Here’s What It Means for Smart Glasses

Nandini Sehgal

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Maison Margiela x Gentle Monster goes cyberpunk | ClickZ Eyewear Newsletter

PLUS: Tura’s ‘Forever Fit’ tech

Zihan Lyu

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[NOT APPROVED] Your eyewear strategy is outdated | ClickZ Eyewear Newsletter

AR try-ons, AI search, and the halo effect—brands are making moves.

Zihan Lyu

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Ray-Ban Names A$AP Rocky as First Creative Director | ClickZ Eyewear Newsletter

PLUS: What brands and creators expect from a partnership

Zihan Lyu